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Harriet Blue

Content and copy are my jam. I take the complex and make it simple.

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Social Media •

Spec Ad: Ethique Facebook Ad

Ethique is known for its luscious and mindful copy. The challenge for this project was to weave that same lushness and attention into a Facebook ad for the Saving Face Serum which is designed for women who are 40+ with maturing skin and are short on time. This women is conscious of coming prepared for the day, but she wants a no-fuss solution that's planet-friendly. The goal was to garner a high click through rate to the e-commerce site and subsequently generate sales of the product.

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Email •

Spec Ad: Who Gives A Crap Email Funnel

Who Gives A Crap has a reputation for witty, fun and compassionate creative. The focus for this project was to inject that same wit and care into a confirmation email after the lead magnet ($10 off when you sign up to WGAC's newsletter) was successful in a wider email funnel series. WGAC's audience is geared toward guys and gals in their mid-twenties to mid-forties who are socially-conscious but like to make every experience fun (even going to the loo!). The immediate goal was to convert leads into on-going toilet paper subscriptions.

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Website •

Spec Ad: Allbirds Product Description

Allbirds is known for its nature-inspired and cosy copy. The challenge for this project was to craft those same green and comfort characteristics into a product description for the Trino™ Puffer. The target for this product is the eco-conscious women who has an appreciation for style. She is in her mid-twenties to mid-fifties and loves to walk her dog around the block or hike a local trail with her bestie. Perhaps her husband or children are considering purchasing the Trino™ Puffer for her as a gift. Either way, the aim was to convince the buyer that this product is worthy of being purchased because it has been made with superior technology and materials that guarantees it will perform outdoors, it won't ruin the planet and it still looks chic.

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Website •

Harris Meats New Website

Harris Meats is known for its humble and hearty creative. The focus for this project was capturing that same wholesome, from the country, spirit throughout Harris Meats' website. Harris Meats' products are geared towards consumers looking for high quality, prime cuts of meat that haven't been over-processed and come straight from the pasture to plate. These consumers also feel good about shopping local and so the country roots of Harris Meats are really highlighted throughout the website. The goal of rewriting and redesigning the website is to tell Harris Meats' story, create a commitment to the brand and generate recognition (and subsequently sales) in-store. These web pages are still in draft (with product pages still to be completed) but will go live shortly.

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Blog •

3 Ways Parents Are Using Smart Speakers for Homeschooling

Systems Insights has a reputation for its informative and light-hearted copy. This project entailed crafting 20 blog posts with this same focus on being useful without being overwhelming! The target for these articles was a WFH mum in her forties with school-aged children, who wants to know how to maximise her smart tech home without all the tech jargon. The immediate goal was to generate traffic on Systems Insights' website by weaving SEO keywords throughout the blogs. Subsequently, the aim was to garner a high click through rate to smart tech products on Amazon's website. Systems Insights has reported that they are thrilled with the traffic and click-through rate they are experiencing.

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Prospectus •

Entré Prospectus

Entré is known for its professional and innovative creative. The focus for this project was to inject those business-like and forward-thinking qualities into a prospectus that encourages business leaders with a passion for entrepreneurship, and seeing young people succeed, to sponsor Entré. The goal was to assure prospective sponsors that Entré is a professionally student-run entrepreneurship organisation at the University of Canterbury, who would use those funds wisely to run student-startup competitions that could create the business leaders of tomorrow or at least great employees for those sponsors.

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Blog •

Voice Assistants: It's Not As Difficult As You Think

Systems Insights has a reputation for its informative and light-hearted copy. This project entailed crafting 20 blog posts with this same focus on being useful without being overwhelming! The target for these articles was a WFH mum in her forties with school-aged children, who wants to know how to maximise her smart tech home without all the tech jargon. The immediate goal was to generate traffic on Systems Insights' website by weaving SEO keywords throughout the blogs. Subsequently, the aim was to garner a high click through rate to smart tech products on Amazon's website. Systems Insights has reported that they are thrilled with the traffic and click-through rate they are experiencing.

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Blog •

Best Smart Home Ecosystems For Creating a Harmonious Home

Systems Insights has a reputation for its informative and light-hearted copy. This project entailed crafting 20 blog posts with this same focus on being useful without being overwhelming! The target for these articles was a WFH mum in her forties with school-aged children, who wants to know how to maximise her smart tech home without all the tech jargon. The immediate goal was to generate traffic on Systems Insights' website by weaving SEO keywords throughout the blogs. Subsequently, the aim was to garner a high click through rate to smart tech products on Amazon's website. Systems Insights has reported that they are thrilled with the traffic and click-through rate they are experiencing.

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Blog •

How to Create a Smart Home in 2021

Systems Insights has a reputation for its informative and light-hearted copy. This project entailed crafting 20 blog posts with this same focus on being useful without being overwhelming! The target for these articles was a WFH mum in her forties with school-aged children, who wants to know how to maximise her smart tech home without all the tech jargon. The immediate goal was to generate traffic on Systems Insights' website by weaving SEO keywords throughout the blogs. Subsequently, the aim was to garner a high click through rate to smart tech products on Amazon's website. Systems Insights has reported that they are thrilled with the traffic and click-through rate they are experiencing.